Stop flying blind.
Master your web data.
We implement complete tracking of your digital sales funnel with Google Analytics 4, Tag Manager, Looker Studio, Clarity and Hotjar.
Finally understand where your visitors come from, what they do on your site, and why they don't buy.
Reliable data. Actionable insights. Measurable ROI.
The tools we master inside out
Each tool has its purpose. We combine them intelligently to give you a 360° view of your digital performance.
Google Analytics 4
Understand your visitors' behavior
Track every interaction on your site: page views, time spent, bounce rate, conversions. Identify your best traffic sources and optimize your acquisition strategy.
Google Tag Manager
Manage all your tracking tags without a developer
Centralize management of your advertising pixels, tracking scripts and marketing tools. Deploy new tags in a few clicks without touching your site's code.
Google Looker Studio
Create visual and impactful dashboards
Transform your raw data into visual reports understandable by everyone. Consolidate multiple data sources into a single interactive and shareable dashboard.
Microsoft Clarity
Visualize your visitors' real journey
Watch real session recordings, analyze heat maps to understand where your visitors click and identify friction points in your funnel.
Hotjar
Understand user experience in depth
Collect direct feedback via surveys, analyze behaviors with advanced heatmaps and pinpoint where you lose your visitors in the conversion funnel.
We track every step of your funnel
Visualize precisely where you lose your prospects and how much each step really costs you
Acquisition
Where do your visitors come from?
Key metrics:
- Traffic sources
- Cost per click
- Click-through rate
- Impressions
GA4, Google Ads, Facebook Ads
Activation
What do they do when they arrive?
Key metrics:
- Page views
- Time on site
- Bounce rate
- Visit depth
GA4, Clarity, Hotjar
Engagement
Do they interact with your content?
Key metrics:
- CTA clicks
- Forms started
- Videos watched
- Documents downloaded
GTM, GA4, Hotjar
Conversion
Do they become customers?
Key metrics:
- Conversion rate
- Average basket
- ROI
- Customer acquisition cost
GA4, Looker Studio, CRM
Retention
Do they come back to buy?
Key metrics:
- Retention rate
- Lifetime value
- Repurchase rate
- NPS
CRM, Email analytics, GA4
Concrete example of what we track:
Acquisition: A visitor arrives via Google Ads (cost: €2.50) → Activation: They visit 3 pages in 2min30 → Engagement: They download your free guide → Conversion: They fill out the contact form → Retention: They become a €5000 client
→ ROI of this acquisition: 200,000%
Now imagine having this data for ALL your acquisition channels...
How our clients transform their data into growth
How our clients transform their data into growth
E-commerce
The problem:
An e-commerce site was losing 70% of visitors at checkout
Our solution:
Using Clarity and Hotjar, we identified that the payment form was too complex. Heatmaps showed users abandoned at the 'Postal code' field.
Results:
- Conversion rate +45%
- Average basket +23%
- Abandonment rate -52%
B2B SaaS
The problem:
A SaaS startup didn't know which feature converted best
Our solution:
We implemented complete event tracking in GA4 via GTM, and created Looker Studio dashboards to track engagement by feature.
Results:
- Better product prioritization
- Activation rate +38%
- Churn -25%
Lead generation
The problem:
A B2B agency was investing €15K/month in ads but didn't know which campaigns worked
Our solution:
Complete funnel setup in GA4, multi-touch attribution, and real-time dashboards to optimize ongoing campaigns.
Results:
- Cost per lead -42%
- Lead quality +67%
- Advertising ROI x2.8
Analytics for normal humans
We explain this technical jargon in simple terms
💡What exactly is Google Analytics?
Imagine your website is a physical store. Google Analytics is like having cameras that count how many people enter, how long they stay, which aisles they visit, and how many buy. Except here, it's 100% anonymized and GDPR compliant.
💡Why do I need Google Tag Manager?
Without GTM, every time you want to add a tracking tool (Facebook Pixel, Google Ads, etc.), you need to call your developer and modify the code. With GTM, you manage all that yourself in a few clicks, without risking breaking your site.
💡What are heatmaps used for?
Heatmaps visually show you where your visitors click, how far they scroll, and where they spend the most time. 'Hot' zones (red) are highly viewed, 'cold' zones (blue) are ignored. It's like having a treasure map showing what really interests your visitors.
💡What is a 'conversion funnel'?
It's the path a visitor takes from their first visit to becoming a customer. Example: Google → Homepage → Product page → Cart → Payment → Confirmation. At each step, some abandon. Our job is to understand why and plug these 'leaks'.
💡Why don't my GA data match my actual sales?
This is normal and common! Ad blockers, refused cookies, offline purchases, or simply configuration errors can create these gaps. That's exactly why we set up robust tracking with multiple cross-referenced tools.
How we actually do it
How we actually do it
Existing audit
2-3 days
Analysis of your current setup, identification of blind spots and missing data
Tracking plan
3-5 days
Definition of priority KPIs, sales funnel mapping, and data architecture
Implementation
1-2 weeks
GA4, GTM configuration, tools integration, testing and validation
Dashboards & Training
1 week
Creation of Looker Studio dashboards and team training
Continuous optimization
Ongoing
Monthly monitoring, analysis, recommendations and adjustments
Frequently Asked Questions
Answers to the most common questions
Discover what your data isn't telling you yet
Get a free 30-minute audit: we analyze your current setup, identify blind spots, and show you concretely what you could improve.