Akidel vs Brevo: the complete comparison to choose your B2B prospecting tool
Brevo (ex-Sendinblue) is an email marketing giant. But is it suitable for B2B prospecting? Discover our complete analysis to make the right choice.
Brevo and Akidel: two different philosophies
Brevo (formerly Sendinblue) has established itself as one of the leaders in email marketing in Europe. With its complete marketing suite, the French tool attracts thousands of companies for their newsletters and marketing campaigns.
But when it comes to B2B prospecting, needs are very different. You're not looking to send newsletters to existing customers, but to generate new leads, automate your outreach and convert cold prospects into customers.
This is precisely where Akidel stands out. Designed from the start for B2B prospecting, Akidel combines contact enrichment, LinkedIn automation, sales CRM and artificial intelligence in a unified platform.
In summary
- Brevo : Generalist email marketing, newsletters, B2C marketing automation
- Akidel : B2B prospecting, enrichment, LinkedIn, sales CRM, cold email
Akidel vs Brevo comparison table
Feature by feature analysis to help you choose
| Criteria | Akidel | Brevo | Advantage |
|---|---|---|---|
| Positioning | Specialized B2B outbound prospecting | Generalist email marketing (B2C/B2B) | Akidel |
| B2B contact enrichment | 500-2000 contacts/month included | Not natively available | Akidel |
| LinkedIn automation | Automatic connections, messages, follow-ups | Not available | Akidel |
| Integrated CRM | Sales CRM with pipeline and scoring | Basic marketing CRM | Akidel |
| Cold calling | Integrated with click-to-call | Not available | Akidel |
| Marketing newsletters | Possible but not main use | Excellent B2C newsletter management | Brevo |
| Email templates | B2B templates oriented towards conversion | Large marketing library | = |
| Email warm-up | Automatically integrated | Not available | Akidel |
| French B2B support | Dedicated expert, response < 2h | Generalist support | Akidel |
| Starting price | 36€/mois (Essentiel) | 25€/mois (Starter) | Brevo |
Akidel advantages for B2B prospecting
Features that Brevo doesn't offer natively
Designed for B2B outbound
Akidel is a platform born for B2B prospecting. Every feature is designed to generate leads and automate outreach, unlike Brevo which is a generalist marketing tool.
Native contact enrichment
With Akidel, you get 500 to 2000 contacts enriched per email address per month included in your subscription. Brevo doesn't offer this essential feature for prospecting.
Automated LinkedIn prospecting
Automate your connection requests, personalized messages and follow-ups on LinkedIn directly from Akidel. A feature absent from Brevo which is limited to email.
Sales-oriented CRM
Akidel's CRM is designed for sales teams with sales pipelines, lead scoring and attribution. Brevo's CRM is oriented towards marketing and customer segmentation.
Advanced prospecting AI
Akidel's artificial intelligence generates your email sequences, personalizes your messages at scale and identifies the best times to contact your prospects.
B2B expert support
Our support team is specialized in B2B prospecting and understands your commercial challenges. Guaranteed response in less than 2 hours with strategic support.
Brevo strengths
To be objective, here's where Brevo excels
Newsletters and B2C marketing
Brevo excels in newsletter management with a large template library and advanced marketing segmentation tools.
Lower entry price
Brevo's Starter plan starts at €25/month, which may suit small structures that mainly do simple email marketing.
E-commerce integrations
Brevo offers excellent integrations with e-commerce platforms for transactional and relational marketing.
Brevo vs Akidel pricing comparison
Price isn't everything: compare what's included
Starter/Essentiel
Brevo
- 20 000 emails/mois
- Templates email
- Support email
Akidel
- 100 emails SMTP/jour + 5000 mass mailing
- 500 contacts enrichis/mois
- LinkedIn automation
- CRM intégré
- Support < 2h
Business/Solo Digital
Brevo
- 50 000 emails/mois
- A/B testing
- Marketing automation
- Support prioritaire
Akidel
- 500 emails SMTP/jour + 5000 mass mailing
- 2000 contacts enrichis/mois
- LinkedIn + Email + SMS
- CRM complet
- Support dédié
How to migrate from Brevo to Akidel
Free and assisted migration in less than 48 hours
Export your Brevo contacts
Easily export all your contacts and lists from the Brevo interface in a few clicks.
Import into Akidel
Our team helps you import your contacts with field mapping and automatic enrichment.
Recreation of sequences
We recreate your campaigns and sequences by optimizing them for B2B prospecting with Akidel features.
Training and launch
Personalized training for your team and support for your first campaigns on Akidel.
Our verdict: which tool to choose?
Choose Brevo if...
- You mainly do B2C newsletter marketing
- You already have an existing contact base to retain
- You need advanced e-commerce integrations
Choose Akidel if...
- You do B2B prospecting and cold emailing
- You need to enrich your contacts automatically
- You want to automate LinkedIn + Email + SMS
- You're looking for an integrated sales CRM
Ready to switch to next-generation B2B prospecting?
Try Akidel free for 15 days. Assisted migration from Brevo included.
Guide: 10 B2B Prospecting Sequences That Convert
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