B2B Prospecting Training: Advanced Multichannel — Automate & Scale
Master multichannel automation, data enrichment, lead scoring and AI to scale your B2B prospecting. 3 intensive days with immediate hands-on application.
Duration
3 days (21 hours)
Participants
6 to 10 participants max
Level
Intermediate — 6+ months B2B prospecting experience
Format
In-person (Lille) or remote
Certification
Training completion certificate
Next session
Monthly sessions — Next session on request
Learning objectives
At the end of this training, you will be able to:
Detailed program
21 hours of training spread over 3 intensive days.
Day 1 — Enrichment & advanced targeting
Module 1: Advanced targeting strategy
- •Refine ICP with intent data and buying signals
- •Advanced segmentation: firmographic, technographic, behavioral
- •Identify priority accounts with lead scoring
- •Workshop: build your scoring matrix on Akidel
Module 2: Advanced data enrichment
- •Enrichment sources: B2B databases, scraping, APIs, social signals
- •Cascade enrichment: email, phone, position, company
- •Data verification and cleaning (bounce rate <2%)
- •Hands-on: enrich 200 contacts on Akidel
Module 3: Advanced cold email
- •Domain warmup and sender reputation management
- •Domain and sending mailbox rotation
- •Systematic A/B testing (subjects, hooks, CTAs)
- •Hands-on: configure an advanced cold email campaign
Day 2 — Multichannel automation
Module 4: Automated multichannel sequences
- •Architecture of a high-performing multichannel sequence
- •Combine email, LinkedIn and phone in a coherent workflow
- •Optimal timing: delays, frequency, days and hours
- •Hands-on: build a 5-step sequence on Akidel
Module 5: Advanced LinkedIn automation
- •LinkedIn action automation (visits, connections, messages)
- •LinkedIn content for prospecting (posts, articles, comments)
- •Sales Navigator: advanced searches and prospect lists
- •Hands-on: automated LinkedIn sequence
Module 6: AI & personalization at scale
- •Use generative AI to personalize messages
- •Advanced dynamic variables and liquid templates
- •Behavioral scoring and automatic triggers
- •Hands-on: AI-personalized campaign on 100 contacts
Day 3 — Analytics, optimization & scaling
Module 7: Analytics & optimization
- •Performance dashboards: key metrics and benchmarks
- •Conversion rate analysis by channel and segment
- •Identify and fix funnel friction points
- •Hands-on: audit and optimize your existing campaigns
Module 8: Scaling & repeatable processes
- •Create reusable campaign templates
- •Systematized and documented prospecting process
- •Volume management: sending quotas, rotation, scaling
- •Hands-on: personalized prospecting playbook
Module 9: Action plan & launch
- •Launch your optimized multichannel campaign
- •Set 30/60/90 day objectives
- •Personalized action plan and roadmap
- •Training review and skills assessment
Who is this training for?
Experienced salespeople
With 6+ months B2B prospecting experience, looking to automate and scale
Sales managers
Who want to structure and optimize their team's prospecting
Growth hackers & marketers
Who want to master outbound multichannel techniques
Business developers
Who want to maximize their pipeline with automation
Prerequisites
Teaching resources
"The Advanced training allowed me to go from 50 to 200 prospects contacted per week, while maintaining a 15% response rate. Multichannel changes everything."
Thomas L.
Growth Manager — Digital agency — 20 employees
Training eligible for OPCO funding
This training is delivered by our Qualiopi-certified partner. Up to 100% coverage possible by your OPCO.
Learn more about OPCO fundingFrequently Asked Questions
Ready to scale your B2B prospecting?
Book your spot for the next session or request an OPCO quote.