B2B Prospecting Training: The Fundamentals in 2 days
Master the basics of modern B2B prospecting: cold email, LinkedIn, CRM, qualified list building. Hands-on training with exercises on your own client cases.
Duration
2 days (14 hours)
Participants
6 to 12 participants max
Level
Beginner — No prerequisites
Format
In-person (Lille) or remote
Certification
Training completion certificate
Next session
Monthly sessions — Next session on request
Learning objectives
At the end of this training, you will be able to:
Detailed program
14 hours of training spread over 2 intensive days.
Day 1 — Fundamentals & prospect file
Module 1: Introduction to modern B2B prospecting
- •B2B prospecting evolution in 2026
- •Prospecting channels: email, LinkedIn, phone, multichannel
- •B2B buying journey and key touchpoints
- •Workshop: audit of your current sales process
Module 2: Building a qualified prospect file
- •Define your ICP (Ideal Customer Profile) and personas
- •B2B data sources: LinkedIn, databases, intent signals
- •Contact data enrichment and verification
- •Hands-on: build your first file on Akidel
Module 3: Mastering cold email
- •Cold email golden rules (deliverability, SPF, DKIM, DMARC)
- •Converting copywriting structures (AIDA, PAS, Before-After-Bridge)
- •Personalization at scale: dynamic variables and AI
- •Hands-on: write 3 email templates for your business
Day 2 — LinkedIn, CRM & launch
Module 4: LinkedIn for prospecting
- •Optimize your LinkedIn profile (headline, summary, experience)
- •LinkedIn content strategy for inbound generation
- •LinkedIn outreach techniques (InMail, messages, notes)
- •Hands-on: redesign your LinkedIn profile
Module 5: CRM and sales pipeline
- •Introduction to Akidel CRM: contacts, companies, deals
- •Structure your sales pipeline (stages, probabilities, values)
- •Automate recurring tasks (reminders, follow-ups, re-engagement)
- •Hands-on: configure your pipeline on Akidel
Module 6: Launch your first campaign
- •Create an email sequence on Akidel (2-4 steps)
- •Define KPIs and set up analytics tracking
- •Launch your first campaign in real conditions
- •Review and personalized action plan for the next 30 days
Who is this training for?
Junior salespeople
Who want to acquire the basics of digital B2B prospecting
Entrepreneurs & founders
Who want to grow their business through direct prospecting
Freelancers & consultants
Who want to fill their order book in a structured way
Career changers
Professionals transitioning to a B2B sales role
Prerequisites
Teaching resources
"In 2 days, I learned to build a qualified prospect file and launch my first cold email campaigns. I got my first 3 meetings within the first week!"
Julie D.
Founder — SaaS Startup — 5 employees
Training eligible for OPCO funding
This training is delivered by our Qualiopi-certified partner. Up to 100% coverage possible by your OPCO.
Learn more about OPCO fundingFrequently Asked Questions
Ready to master B2B prospecting fundamentals?
Book your spot for the next session or request an OPCO quote.