Qualified lead generation for Telecom & IT sector
French agency specialized in Telecom & IT B2B prospecting. We generate qualified leads for operators, integrators and IT providers through optimized multichannel campaigns. Expertise in infrastructure, telephony, maintenance and IT services.
Our success in Telecom & IT sector
Concrete results achieved through our tailored acquisition strategies
Enterprise telephony solutions
Challenge
Reach IT and telecom decision-makers in SMEs and mid-market companies
Our approach
Multichannel campaign combining targeted LinkedIn prospecting, personalized email sequences and Google Ads. Technical content (whitepapers, case studies) to demonstrate ROI.
Results achieved
+180 qualified contacts generated in 6 months - 45% converted to concrete business opportunities
Infrastructure and cloud hosting
Challenge
Stand out in a saturated market and get appointments with CIOs
Our approach
Account-based marketing (ABM) strategy on 50 priority companies. Creation of industry-specific content, technical webinars and custom product demonstrations.
Results achieved
90 qualified appointments obtained - 35% converted to signed contracts
Managed services and cybersecurity
Challenge
Raise awareness about IT security issues and generate audit requests
Our approach
Awareness campaign via LinkedIn and Google with educational content (GDPR compliance guides, NIS2). Progressive email sequences and free audit offers to initiate dialogue.
Results achieved
+250 qualified contacts generated - 28% converted to audits then service contracts
Hosting solutions and online software
Challenge
Showcase innovative solution and generate qualified product trials
Our approach
Product demo campaign with precise targeting of technical profiles (system architects, infrastructure managers). Automated discovery journey and personalized post-demo support.
Results achieved
120 product demonstrations completed - 40% converted to active customers
Commercial challenges in Telecom & IT
An evolving sector requiring adapted sales approach
B2B customer acquisition
Long sales cycles and complex decision processes with multiple stakeholders
Intense competition
Saturated market with many players and constant price pressure
Technical complexity
Technical products and services difficult to communicate to non-technical audiences
Extended sales cycles
Significant delays between first contact and signature, with many validation steps
Tailored solutions for your business development
Strategies adapted to your Telecom & IT offerings specificities
Infrastructure & Network
Prospecting for IT infrastructure, network and datacenter solutions
Telephony & Unified Communications
Lead generation for enterprise telephony and unified communications
Maintenance & IT Support
Customer acquisition for maintenance, support and managed services
Development & Integration
Prospecting for development, integration and IT consulting services
Our targets in Telecom & IT sector
Decision-makers identified and qualified for your offers
Executive management
Strategic decision-makers for major IT investments
Technical management
IT and infrastructure managers
Purchasing & Procurement
IT and telecom purchasing decision-makers
Security & Compliance
IT security and compliance managers
Multichannel acquisition campaigns
Proven approaches to generate qualified opportunities
Account-Based Marketing
Strategic account targeting with ultra-personalized content
IT Content Marketing
High-value technical content production
Demo generation
Appointment-focused campaigns for demonstrations
Partner Development
Distribution network prospecting and activation
In-depth sector knowledge
Business skills to maximize your results
Market segments
Acquisition channels
Tracked metrics
The AKIDEL toolkit for your growth
All acquisition and growth levers at your disposal
Personalized direct email
Ultra-targeted automated email sequences with up to 65% open rate
Google Ads
Search and display campaigns to capture purchase intent
Meta Ads
Facebook and Instagram Ads for awareness and qualified lead generation
LinkedIn Ads & Outreach
LinkedIn prospecting and targeted B2B decision-maker advertising
Natural referencing
Technical SEO optimization and content for long-term qualified traffic
Marketing automation
Automated customer journeys, scoring and nurturing to maximize conversion
Analytics & tracking
Real-time dashboards to track all your growth metrics
Customer relationship management
Contact centralization, opportunity tracking and sales management
Ready to accelerate your business development?
Let's discuss your Telecom & IT acquisition strategy
Boost your Telecom & IT development
B2B prospecting solutions adapted to telecom and IT service players
15-day platform trial
Self-service
Free campaign
100% supported