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    AKIDEL
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    Akidel Use Case #8

    Business Development and Expansion

    Accelerate your growth by conquering new markets and approaching strategic key accounts.

    Expansion Strategies

    Multiple approaches to accelerate your commercial growth.

    New Market Launch

    Test new segments or verticals before investing heavily

    1. Segment identification
    2. Test campaign
    3. Results analysis
    4. Go/No-go

    Geographic Expansion

    Validate the potential of a new country or region

    1. Market study
    2. Message adaptation
    3. Outbound test
    4. Deployment

    Key Accounts Approach

    Penetrate complex organizations with a multi-contact strategy

    1. Account mapping
    2. Decision makers ID
    3. Multi-threading
    4. Nurturing

    ABM Strategies

    Target a list of strategic accounts with tailored messages

    1. Target account list
    2. Personalized research
    3. Dedicated campaign
    4. Intensive follow-up
    Account-Based Marketing

    ABM Strategies

    Adapt your personalization level according to account importance.

    Tier 1

    1-to-1

    10-20 accounts

    100% personalized approach for each account

    Effort requiredVery high

    Tier 2

    1-to-few

    50-100 accounts

    Personalized messages by cluster of similar accounts

    Effort requiredHigh

    Tier 3

    1-to-many

    100-500 accounts

    Automated personalization at scale

    Effort requiredModerate

    Key Accounts Approach

    A structured methodology to penetrate large organizations.

    1

    Mapping

    Identify all key stakeholders and their role in the decision

    2

    Research

    Collect information on challenges, projects and account news

    3

    Multi-threading

    Engage multiple contacts in parallel to multiply your chances

    4

    Personalization

    Adapt your messages to each persona and their concerns

    5

    Nurturing

    Maintain contact over time with valuable content

    6

    Coordination

    Synchronize approaches across all stakeholders

    Validate a New Market

    Indicators to decide whether to invest in a new segment.

    Response rate

    > 5%

    The message resonates with the market

    Meeting quality

    > 50% qualified

    Targeting is relevant

    Sales cycle

    Comparable

    The buying process is similar

    Objections

    Addressable

    Barriers can be overcome

    Frequently Asked Questions

    How to test a new B2B market quickly?

    Launch a targeted prospecting campaign on the new segment for 4-6 weeks. Analyze response rates, conversation quality and objections. You'll have concrete data before investing heavily.

    What is Account-Based Marketing (ABM)?

    ABM involves targeting a defined list of strategic accounts with ultra-personalized messages. Rather than seeking volume, focus on penetrating high-potential accounts with a tailored approach.

    How to approach key accounts in B2B?

    Map the organization (decision makers, influencers, users), identify specific challenges, personalize your approach for each stakeholder, and build a long-term relationship with multiple touchpoints.

    Ready to accelerate your expansion?

    Test new markets and approach strategic key accounts.

    Start for freeSee all use cases

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    Identify the right accounts