B2B Prospect Targeting and Identification
Accurately identify companies and decision-makers that match your ideal target. Build ultra-qualified prospect lists using data.
Why targeting is the key to your B2B prospecting
80% of a prospecting campaign's success is determined before even sending the first message. Precise targeting allows you to focus your efforts on prospects most likely to become customers, increase your response rates and reduce your acquisition cost.
With Akidel, you access a database of 450M+ enriched and verified B2B contacts. Our advanced filtering tools allow you to build prospect lists perfectly aligned with your offer in just a few clicks.
Define a Precise ICP
The Ideal Customer Profile (ICP) is the portrait of your ideal customer. It's the foundation of all effective targeting.
Industry
Industries, services, tech, healthcare... Target verticals where your solution has the most impact.
Company size
Small, medium, large companies. Adapt your approach according to organizational structure.
Geographic area
Local, national, international. Consider cultural and regulatory specificities.
Digital maturity
Assess the level of digitalization to adapt your pitch and arguments.
Budget & Revenue
Identify companies with investment capacity matching your offer.
Buying signals
Fundraising, hiring, growth... Signs of imminent need.
Create Decision-Maker Personas
Identify relevant decision-maker profiles for your offer and adapt your approach to each persona.
CEO / Executive
Strategic vision, global ROI, company growth
Sales Director
Team performance, pipeline, sales objectives
CMO / Marketing Dir.
Lead generation, awareness, acquisition
Head of Sales
Team tools, processes, sales efficiency
CIO / CTO
Integrations, security, technical scalability
HR Director
Recruitment, onboarding, talent retention
Identify High-Potential B2B Accounts
Spot companies with the highest conversion potential through business signal analysis.
Signals to monitor
- Recent fundraising (upcoming growth)
- Active hiring (expansion signals)
- Positive news (favorable momentum)
- Compatible technologies with your solution
- Revenue/headcount growth (investment capacity)
- Leadership changes (new projects)
Lookalike accounts
Akidel automatically identifies companies similar to your best customers. Our algorithm analyzes common characteristics and finds new high-potential targets.
Discover lookalikeBuild and Segment Prospect Lists
Create qualified lists and segment them by business criteria for ultra-targeted campaigns.
Firmographic segmentation
- Size
- Industry
- Location
- Revenue
- Headcount
Technographic segmentation
- Tech stack
- CRM used
- Marketing tools
- Cloud/On-premise
Behavioral segmentation
- Engagement
- History
- Web signals
- Intent data
Maturity segmentation
- Awareness
- Consideration
- Decision
- Current customer
Enrich Your Prospect Data
Automatically complete missing information for more personalized campaigns.
Contact data
- • Verified professional email
- • Direct phone
- • Current position
Company data
- • Company ID
- • Revenue
- • Headcount
- • Creation date
- • Executives
Contextual data
- • Recent news
- • Fundraising
- • Hiring
- • Growth
Tech data
- • Technical stack
- • Tools used
- • Integrations
- • Infrastructure
Frequently Asked Questions
What is an ICP (Ideal Customer Profile)?
The ICP or Ideal Customer Profile is the precise description of your ideal customer: industry, company size, geographic area, digital maturity, budget, pain points. It's the foundation of all effective B2B targeting.
How to identify high-potential accounts?
Analyze business signals: fundraising, hiring, growth, technologies used, news. Akidel aggregates this data to automatically score your prospects and identify lookalike accounts.
What's the difference between ICP and persona?
The ICP describes the ideal company (B2B), the persona describes the individual decision-maker within that company (position, responsibilities, challenges). Both are complementary for precise targeting.
Ready to target the right prospects?
Build ultra-qualified lists and boost your conversions.