Strategic Steering and Leadership
Make the right decisions with a global view of your commercial growth. KPIs, ROI and decision support.
Real-Time Overview
Key indicators of your commercial performance.
€2.4M
Pipeline
Total opportunity value
24%
Conversion
Overall prospect→customer rate
+32%
Growth
Signed revenue progression
98%
Performance
Team quota achievement
Global Growth Vision
Different views for different analysis needs.
Pipeline View
Total value, weighted, by stage, by rep
- Pipeline health
- Deal distribution
- Identified blockers
Performance View
Results by period, segment, source
- Conversion trends
- Performing channels
- Profitable segments
Forecast View
Closing projections, objective achievement
- Reliable forecast
- Anticipated risks
- Corrective actions
ROI View
Cost per lead, per opportunity, per customer
- Channel profitability
- Budget optimization
- Resource allocation
Answer Strategic Questions
Data to make the right decisions.
Where to invest in prospecting?
Analyze ROI by channel and segment to allocate optimal budget
Should we hire?
Compare workload, pipeline per rep and capacity
What objectives to set?
Base on historical trends and pipeline velocity
Where are the risks?
Identify blocked deals, at-risk accounts, dependencies
Prepare Your Strategic Reviews
Key elements to present in executive committee.
Pipeline Status
Value, evolution, distribution by stage
Team Performance
Objective achievement, top/bottom performers
Forecasts
Expected closings, probabilities, risks
Actions
Blocking points, decisions to make
Frequently Asked Questions
What KPIs to track for commercial performance?
Essential KPIs: total and weighted pipeline, conversion rate by stage, average sales cycle, CAC (acquisition cost), LTV (customer lifetime value), revenue per rep, objective achievement.
How to measure commercial action ROI?
Track each lead from source to signature: outbound campaigns, inbound, events. Calculate cost per lead, cost per opportunity and cost per signed customer for each channel.
How to prepare an effective executive committee?
Present: current pipeline vs objectives, closing forecasts, trends (up/down), identified risks, proposed corrective actions. Use visual dashboards and up-to-date data.
Ready to steer your growth?
Access comprehensive dashboards to make the right decisions.