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    Akidel Use Case #5

    Commercial Pipeline Management

    Visualize your opportunities, analyze your performance and anticipate your revenue. The dashboard for your commercial growth.

    Opportunity Tracking

    Visualize your entire pipeline at a glance.

    234

    Prospect

    10%

    156

    Contacted

    20%

    89

    Qualified

    40%

    45

    Proposal

    60%

    23

    Negotiation

    80%

    12

    Won

    100%

    €2.4M

    Pipeline value

    Total opportunity amount

    €890k

    Weighted value

    Adjusted forecasted revenue

    24%

    Conversion rate

    Prospect → Customer

    45 days

    Sales cycle

    Average duration

    Analytics

    Performance Analysis

    Understand what works and identify areas for improvement.

    Performance by segment

    Analyze results by industry, company size, lead source

    Bottlenecks

    Identify stages where deals stagnate or are lost

    Pipeline velocity

    Measure opportunity progression speed

    Distribution by rep

    Compare each team member's performance

    Diagnostic

    Identify Bottlenecks

    Examples of common problems and how to solve them.

    Stage

    Qualification → Proposal

    Problem

    Low conversion rate

    Probable cause

    Poor initial qualification

    Solution

    Strengthen BANT criteria

    Stage

    Proposal → Negotiation

    Problem

    Too long duration

    Probable cause

    Proposals not personalized enough

    Solution

    Segment-adapted templates

    Stage

    Negotiation → Closing

    Problem

    Too many lost deals

    Probable cause

    Price objections not addressed

    Solution

    Negotiation training

    CRM Complement or Alternative

    Akidel adapts to your context, whether you already have a CRM or not.

    Pre-CRM for startups

    Structure your pipeline before investing in a complex tool

    CRM complement for SMBs

    Manage acquisition alongside your existing CRM

    Lightweight alternative

    For teams that don't need a full CRM

    Test before investment

    Validate your sales process before choosing a CRM

    Frequently Asked Questions

    How to structure B2B commercial pipeline stages?

    A typical B2B pipeline includes: Prospect identified → First contact → Qualification → Presentation/Demo → Proposal → Negotiation → Closing. Adapt these stages to your specific sales cycle.

    How to identify bottlenecks in a pipeline?

    Analyze conversion rates between each stage and average durations. A low conversion rate or abnormally long duration at a stage reveals a bottleneck to address.

    How to calculate weighted pipeline value?

    Multiply each opportunity amount by its closing probability (based on stage). Example: €10k in negotiation (70%) = €7k weighted. The sum gives the forecasted revenue.

    Ready to optimize your commercial pipeline?

    Visualize, analyze and improve your commercial performance.

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