Commercial Prospecting and B2B Outbound
Industrialize your prospecting without dehumanizing it. Launch personalized multichannel campaigns and generate qualified meetings.
Multichannel Approach
Combine email, LinkedIn and phone to maximize your chances of reaching prospects.
Automated sequences with advanced personalization
Automated messages, connections and engagement
Phone
Integration with cold call tools
Structure Prospecting Sequences
A typical 14-day sequence combining multiple channels to maximize responses.
Introduction email
Personalized hook + clear value proposition
LinkedIn connection
Personalized message mentioning the email
Follow-up email
New angle + valuable content
LinkedIn message
Open question + social proof
Phone call
Reference to previous emails
Break-up email
Final message + open door
Qualify Prospects
Categorize your prospects according to their engagement level to adapt your approach.
Cold
No response, no visible engagement
→ Continue sequence
Warm
Engagement (opens, clicks) but no response
→ Personalized follow-up
Hot
Positive response, expressed interest
→ Propose a meeting
Qualified
Confirmed meeting or identified opportunity
→ Transfer to sales
Prospecting Best Practices
Keys to high-performing and respectful prospecting campaigns.
Precise targeting
The finer your targeting, the more relevant your messages and the higher your response rates.
Personalization
Go beyond first name: mention company news, prospect's background, their challenges.
Optimal timing
Send messages when prospects are most receptive (Tuesday-Thursday, 9-11am).
Test & Learn
Test different subjects, hooks and angles. Analyze performance and iterate.
Rigorous tracking
Track every interaction to never follow up with a prospect already in discussion.
Responsiveness
Respond to positive responses within the hour. Speed makes the difference.
Frequently Asked Questions
How to personalize prospecting messages at scale?
Use dynamic variables (first name, company, industry, news) and persona-adapted templates. Akidel automatically injects enriched data to personalize each message without manual effort.
How many touchpoints before getting a response?
On average, 5 to 8 touchpoints are needed to generate a B2B response. A multichannel sequence (email + LinkedIn + phone) with spaced follow-ups maximizes your chances.
How to qualify a prospect effectively?
Use the BANT method (Budget, Authority, Need, Timeline) or MEDDIC for complex cycles. Akidel allows you to tag and score your prospects according to their qualification level: cold, warm, hot.
Ready to launch your prospecting?
Industrialize your B2B prospecting and generate more meetings.